The Heart of the Matter – Trends with Benefits

CjaVdFcXIAETdJlMcCann Complete Medical Group have published this review about working in an agency.

Six benefits of working agency-side… and the three questions you should ask to make sure it’s the right move for you

Two decades ago, working in a healthcare communications agency might have been regarded as a stepping stone to a career in mainstream pharma. But times have changed. As the industry’s reliance on outsourced services has grown, so too has the recognition that a good agency can offer alternative, but equally stimulating, benefits to working in-house at a pharmaceutical company. With the best agencies providing robust pathways for career development and genuine opportunities for personal growth, an agency role is no longer just a gateway into pharma. In fact increasingly, the traffic is coming the other way. It’s a growing trend – and for those that make the journey, it has real benefits.

Whether you work for a drug company or a communications agency, a career in healthcare is both motivational and rewarding. What’s more, as outsourcing has become de rigueur, the dynamics of agency/pharma relations have evolved from being “master and servant” to ones built around collaboration and partnership. The goal is the same on both sides; to develop innovative treatment strategies that deliver real-world benefits to patients. It’s a great industry. But the specific benefits of working agency-side are numerous – and may surprise many who have not previously considered making the move.

[Read the full article here]

 

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