The business of medical communications: a guide to getting started in account management
By Lindsey Heer, 4th edition published January 2021
As we explain in this guide, the terminology, job titles and specific roles of account managers or project managers in MedComms agencies can vary, but effective account management is always critical. This new guide helps explain how that happens in practice and provides you with an understanding of both the challenges and the rewards that come from a career in MedComms. We believe reading this guide will give you the edge to getting that first job.
This issue includes nine personal profiles written by current specialists in leading MedComms agencies, describing their personal journeys in to MedComms and the day-to-day work they now do, and an up-to-date directory of agency contacts. Continue reading