NetworkPharma.tv Webcasts

You’ll find a library of free webcasts about topics relevant to MedComms is developing at NetworkPharma.tv – some of the latest are highlighted below.

New PMCPA social media guidance – key takeaways for MedComms

The long-awaited PMCPA social media guidelines for the pharmaceutical industry have just been published (26 January 2023). Jayne Packham, an award-winning ABPI Code of Practice trainer, and well known to many of you, will share her first impressions and will explore what the guidelines say, some opportunities and risk points. And we answer questions from the audience.

Recorded 27 January 2023 as a MedComms Networking webinar. Produced by NetworkPharma.tv


Should we take notice of ChatGPT and allied AI technologies in MedComms?

Artificial Intelligence (AI) technology is not new. Debates have been had for some time about, for instance, the possibilities to replace medical writers! Is it so difficult to imagine? Maybe. Maybe not.

ChatGPT is a new chatbot launched by OpenAI in November 2022 that has created a huge amount of interest. It answers questions and writes articles with apparent ease. And does so stunningly fast. Try it at https://openai.com/blog/chatgpt/ and you may be startled by what you get back. However, it’s also been shown to produce some quite daft results! So just how accurate is it, or could it be? What are the source materials? How ‘good’ is the writing? Is it a tool that supports a human writer or will it – might it – replace them? Will it matter to the reader? What unintended consequences might crop up?

In this webinar we are joined by Martin Delahunty (Inspiring STEM Consulting), Katja Martin (medtextpert), Stephen Mott (PharmAdvisor) and Avishek Pal (Novartis) for an informal discussion about the possible implementations within and around MedComms. None are experts in AI, but all have played with ChatGPT and are thinking about the impact on the work we do.

And we answer questions from the audience.

Recorded 19 January 2023 as a MedComms Networking webinar. Produced by NetworkPharma.tv


Meet the Medical Publishers

This is a valuable opportunity to hear directly from the publishers about their journals, their unique working practices and their plans for the coming year. A lively panel discusses current developments and future trends in publishing. On our panel this year we have Hamish McDougall (Publishing Solutions Manager at SAGE Publishing), Jan Seal-Roberts (Publishing Director at Adis, Springer Healthcare), Kelly Soldavin (Senior Editor at Taylor and Francis) and Joanne Walker (Co-Founder and Publishing Director at Becaris Publishing). And we answer questions from the audience.

Recorded 07 December 2022 as a MedComms Networking webinar. Produced by NetworkPharma.tv


Building a diverse MedComms workforce: Including people with (in)visible disabilities

MedComms companies are striving to build a truly diverse workforce, which should translate into real benefits for the business and also improve the well-being of individuals within the business. Importantly, it should also directly inform and improve the services we deliver, which, after all, are intended for very diverse audiences. In recent years, there has been a greater focus on gender, ethnicity and race, though other characteristics are sometimes forgotten about. Examples include visible (and invisible) disabilities, neurodiversity, gender identity and expression, caring responsibilities, and socio-economic circumstances.

In this webinar, we hear some personal stories and experiences that will encourage us all to think about how well we support each other in practice, and about how MedComms can offer career opportunities for all – free from prejudice and discrimination. Jayne Carey-George is Scientific Director at Sciterion and was born with severe-to-profound hearing loss. Hayley Hubberstey is the Director of Patient Engagement at COUCH Health. She has recently been diagnosed with ADHD, has experienced herself and cared for others with long term health conditions. Simon Stones is Medical Writer at Envision Pharma Group who has been a carer and has coped with psoriatic arthritis, inflammatory bowel disease, and a number of other conditions since childhood. All have successful careers in MedComms. What challenges have they faced along the way and what practical advice can they offer employers and employees? Please help generate further discussion and action to make MedComms the equitable, diverse, and inclusive workplace it should be.

Recorded 30 November 2022 as a MedComms Networking webinar. Produced by NetworkPharma.tv


Want your web content to be seen? Why MedComms must utilise SEO

What is the use of creating web content for your clients if the intended audience can’t find it? Over 70% of HCPs use search engines daily for professional purposes, with the majority of them only clicking on the top 5 organic positions in Google. SEO gives your content the best chance of ranking in these positions and therefore being visible to your audience. In this webinar the team from performance-io, the only pure play specialist SEO agency in healthcare and pharma, will help you to understand what SEO is, and why it’s such an important tool for providing patients and HCPs with the information they truly want. On the panel, we’ll be joined by Tom Harrison (Medical Copy Lead), Isla MacAskill (SEO Content Coordinator) and Siobhan Robertson (Head of SEO). And we answer questions from the audience.

Recorded 23 November 2022 as a MedComms Networking webinar. Produced by NetworkPharma.tv


Building solutions and skills to design digital-first medical events

In this webinar we focus on how to build HCP digital events that stand out. Join Pierre Metrailler, SpotMe’s CEO and one of the life science events industry leaders, to discover the key solutions and skills you need to succeed when running digital-first medical events. Pierre will deep dive into the best practices that Fortune 500 life science companies implement at their events. Come along to find out how some of SpotMe’s customers, like Pfizer, J&J, Sanofi, and Novartis, keep their HCP and KOL audiences engaged. And we answer questions from the audience.

Recorded 16 November 2022 as a MedComms Networking webinar. Produced by NetworkPharma.tv


Illuminating science for patients and healthcare professionals through plain language podcasts

Expert-led podcasts summarising the latest clinical data and expert opinion, including discussions of data presented at scientific congresses, have been published by journals as peer-reviewed, citable publications. They have also been published as part of IME (independent medical education) programmes. But is it possible to create these podcasts in plain language, with both patient and healthcare professional authors? If we are trying to educate a broad audience of stakeholders (from lay audiences to highly specialised clinicians) with scientific content, can patients be podcast authors and create content with maximum impact? The answer to these key questions is yes!

Join Caroline Halford from Springer Healthcare, Niamh Clarke from Adis, and Catherine Elliott and Simon Stones from Envision Pharma Group to hear about their experience of creating plain language podcasts and the potential for using these types of initiative to make scientific information more impactful, and more accessible to a wider audience.

And we answer questions from the audience.

Recorded 09 November 2022 as a MedComms Networking webinar. Produced by NetworkPharma.tv


Navigating Copyright in Medical Communications

The reuse of previously published content is common practice in medical communications projects but navigating complex copyright requirements governing this practice is not easy. Join CCC (Copyright Clearance Center) for a webinar focused on basic principles of copyright to learn how to avoid unintentional copyright infringement that can put your organization and your clients at risk. Attendees will leave the program able to:

* Understand the basics of copyright law and international copyright treaties
* Describe what is and what is not copyright protected (e.g., conference posters and abstracts)
* Explain fair use and fair dealing
* Identify when copyright permission is needed
* Explain what is in the public domain and how to reuse Open Access materials
* Use online tools to obtain rights and manage permissions projects

Please join Chloe Duchesne (Educational Services Coordinator), Brian Goode (Senior Solutions Product Manager) and Aaron Reid (Senior Product Manager) for this webinar focused on copyright as it pertains to the work of medical communications professionals.

And we answer questions from the audience.

Recorded 02 November 2022 as a MedComms Networking webinar. Produced by NetworkPharma.tv


Patient centricity in scientific publications: what is it and will GPP 2022 help us achieve it?

With more and more pharmaceutical companies putting patient centricity at the forefront of drug development, the role of the patient in clinical research has undergone huge transformation in recent years. But how far have we come in terms of ensuring the accessibility – to patients – of the information this research generates, and will GPP 2022 help us make more progress towards meeting the information needs of today’s patients? In this webinar we are joined by Jamil Rivers, METAvivor Research & Support, Jenny Ghith, Senior Director, Omnichannel Strategy and Innovation Lead, Global Scientific Communications at Pfizer, Caroline Shepherd, Portfolio Director and Helena Williams, Head of Medical Services at CMC Connect to answer these questions, from both the industry and the patient perspective. And we answer questions from the audience.

Recorded 26 October 2022 as a MedComms Networking webinar. Produced by NetworkPharma.tv


Good business is everyone’s responsibility. Can MedComms do better?

Elena Mills (Co-founder, The Salve), Liz Southey (Co-founder, The Salve) and Jo Spadaccino (Co-founder, Stirred) take you on their (Pending) B Corporation journeys to becoming truly purpose-driven organisations.

Benefit Corporations, or ‘B Corps’, are companies verified to meet the highest standards of social and environmental performance, transparency and accountability. The B Corp community as a collective is a global movement of businesses leading the field by demonstrating their commitment to people and the planet. There are now over 5,000 B Corps in 82 countries, covering 156 industries.

Following this purpose-driven webinar, you will:

* Understand the ESG (Environmental, Social, Governance) movement
* Find out more about the B Corporation movement
* Consider why and how companies become Certified B Corporations
* Understand the objectives of the Better Business Act
* Identify where, as MedComms businesses, we can drive sustainable initiatives
* Consider what’s next for your MedComms organisation on our collective journey towards sustainability

And we answer questions from the audience.

Recorded 19 October 2022 as a MedComms Networking webinar. Produced by NetworkPharma.tv