NetworkPharma.tv Webcasts

You’ll find a library of free webcasts about topics relevant to MedComms is developing at NetworkPharma.tv – some of the latest are highlighted below.

Meet the Medical Publishers

This is a valuable opportunity to hear directly from the publishers about their journals, their unique working practices and their plans for the coming year. A lively panel discusses current developments and future trends in publishing. On our panel we have Caroline Halford (Digital Publishing Manager at Springer Healthcare), Hamish McDougall(Publishing Solutions Manager at SAGE Publishing), Jonathan Patience (Head of Commissioning at Taylor and Francis) and Joanne Walker (Head of Publishing Solutions at Future Science Group). And we answer questions from the audience.

Recorded 08 December 2021 as a MedComms Networking webinar. Produced by NetworkPharma.tv

Connecting capabilities in healthcare communications

The account management/medical writing paradigm was the cornerstone of medical communications for many years, but evolution in technology, storytelling and an increasingly sophisticated audience has changed this. Instead, today’s environment requires an integrated, multi-disciplinary approach to cut through the noise, change behaviour, build mental availability for a brand, and advance health outcomes. Connecting multiple capabilities has never been so important. So, how are agencies managing this today? In this webinar, Lucid Group discuss how their client teams have evolved and how traditional roles have had to change and adapt to help solve today’s healthcare challenges. Our panellists are Jonathan Andrew (Technology Director), Hannah Clarke (Senior Medical Writer), Cheryl Harrison Doyle (Global Asset Strategy Director) and Madeleine Tye (Strategy Director). And we answer questions from the audience.

Recorded 01 December 2021 as a MedComms Networking webinar. Produced by NetworkPharma.tv

Today’s #MedComms webinar – Healthcare events: Revolution or evolution?

In this webinar, we are joined by a panel of industry experts to reflect on the current status of the medcomms meetings business. We draw on presentations and workshop discussions that took place recently in Madrid, at the m&i Healthcare Europe 2021 event in October 2021. How should we decide between face-to-face, hybrid or fully virtual activities? How do we manage the logistics? How do we manage expectation of the participants. How do we plan for contingencies? Our panel is Mark Lightowler (Founder and CEO, Phorix), Braydon McCormick (Founder and CEO, Intempio) and Andrew Winterburn (Director, 3Sixty Event Consulting). And we answer questions from the audience.

Recorded 24 November 2021 as a MedComms Networking webinar. Produced by NetworkPharma.tv

Hybrid healthcare comms – is it the perfect blend or a recipe for disaster?

The long-term impact of COVID-19 is not fully known, but it is fair to assume that travel restrictions will likely continue across parts of the world for some time, local guidelines will vary and the road to recovery will differ from place to place. Progress is being made, but the reality is life may never return to what it once was pre-pandemic. And that’s not necessarily a bad thing. What does this mean for healthcare communications? We adapted quickly to a fully virtual world when the pandemic hit; we pivoted, we established new opportunities, and we found a way to engage and communicate. Now, though, as we are shifting to a world where we’re not fully in person nor virtual, what lessons can we take into hybrid communications, and how can we embrace this opportunity to create experiences that will resonate? Will combining physical and virtual aspects create a perfect communications blend or be a recipe for disaster? In this webinar, Stephanie Hill, Emma Lemon, Andy Scott and Natalie Turner from AXON Communications discuss the opportunities and challenges of the new hybrid era for the healthcare communications industry. And we answer questions from the audience.

Recorded 03 November 2021 as a MedComms Networking webinar. Produced by NetworkPharma.tv

Equity and open access: the Open Pharma recommendations for plain language summaries

The Open Pharma recommendations for plain language summaries of peer-reviewed medical journal publications were published in Current Medical Research and Opinion in September this year. These recommendations are a concise outline of a minimum standard that provides top-line guidance on plain language summaries for authors, medical writers, publishers, and research funders. In this webinar, for Open Access Week 2021, we hear from two co-authors of the recommendations from the MedComms and pharma/biotech industries, as well as from a publisher and a patient representative. They will provide diverse stakeholder perspectives on how plain language summaries, equity in medical publishing and open access go hand in hand. Our panellists are Slavka Baronikova (Galapagos), Adeline Rosenberg (Oxford PharmaGenesis) and Kelly Soldavin (Taylor and Francis) and Alan Thomas (Ataxia and Me). And we answer questions from the audience.

Recorded 27 October 2021 as a MedComms Networking webinar. Produced by NetworkPharma.tv

Setting goals and measuring results in MedComms

Hopefully we have come a long way from the days when we measured success simply in terms of numbers of seats filled at an event, for instance, and we think more about real impact and effecting behavioural change. Digital activities can now generate all manner of metrics to consider. Analytics is becoming a buzz word. But do those numbers mean anything in practice? In this webinar we ask; what should we record and track to get meaningful insights into the effectiveness of our MedComms programmes? For this panel discussion, we are joined by James Hadfield (Strategy Director at Lucid Group), James Harper (Founder and Managing Director of 28b), Steven Inglis (Communications Director at Oxford PharmaGenesis) and Liz Stutz (Director of Scientific Services at Medicalwriters. com). And we answer questions from the audience.

Recorded 20 October 2021 as a MedComms Networking webinar. Produced by NetworkPharma.tv

The digital payer – fact or fiction?

We’ve all witnessed a paradigm shift in the digital transformation of healthcare over the past two years, and our payer communication plans for 2020-2022 took a very different shape. So, where are we now? Is there really a hybrid model and how do our payer communications need to adapt to this resetting of the digital landscape? In this webinar, Jenn Blackham, Michelle Collins and Sue O’Leary from Prime Global present some recent research and discuss the digital perspectives of payers as we plan for next year and reassess the needs of clients. And we answer questions from the audience.

Recorded 13 October 2021 as a MedComms Networking webinar. Produced by NetworkPharma.tv

A working practice survey: Assessing the impact of COVID-19 on current and future patterns

In this webinar, Tim Hardman (Director, Niche Science and Technology) and Steven Walker (Director, St Gilesmedical) review the key findings from “Working practice survey: Assessing the impact of COVID-19 on current and future patterns”, a survey that ran in July-August 2021. For more than a year we have faced personal disruption and worry, whether that’s juggling childcare and conference calls, working in cramped bedrooms, financial pressures or maintaining remote relationships with family and friends. How have we fared in MedComms? Will lessons learned during the pandemic be translated into new working paradigms? And we answer questions from the audience.

Recorded 29 September 2021 as a MedComms Networking webinar. Produced by NetworkPharma.tv

Involving the patient from protocol to publication in real-world evidence studies

In this webinar, we are joined by Emma Bagshaw, Mark Larkin and Sam Llewellyn from Vitaccess who discuss the lifecycle of creating collaborative digital patient registries and taking them through to the publications. Discussion is based on the MyRealWorld MG study, which measures the impact of myasthenia gravis on patients’ daily lives, as a case study. The panel also includes Fulvio Baggi, Director of The European Myasthenia Gravis Association (EuMGA) and member of the Scientific Advisory Board for the MyRealWorld MG study. This digital study was sponsored by argenx, and co-created with patient advocacy groups and key opinion leaders from 9 countries. The panel explores the publication output which helps give insight into the patient’s reality of living with MG. And we answer questions from the audience.

Recorded 22 September 2021 as a MedComms Networking webinar. Produced by NetworkPharma.tv

allegro.WRITE and allegro.EXCEL: accelerated training for Associate and Senior Medical Writers

In this webinar we explore how the team at Ashfield Health are now offering accelerated programmes for both entry-level and Senior Medical Writers. We’re joined by Katie Buxton (Senior Medical Writer), Andrea Cole (Business Unit Head, Ashfield MedComms), Rebecca Douglas (allegro. Programme Director) and Neil Marmont (Vice President, allegro.). And we answer questions from the audience

Recorded 15 September 2021 as a MedComms Networking webinar. Produced by NetworkPharma.tv