NetworkPharma.tv Webcasts

You’ll find a library of free webcasts about topics relevant to MedComms is developing at NetworkPharma.tv – some of the latest are highlighted below.

Beyond the Page: The role of MedComms in creating impactful online education courses for healthcare

In this webinar we discuss how best to apply the skills of content curation and learning design in developing effective e-learning programmes for healthcare professionals (HCPs). We review the importance of multi-media story-telling and talk about the review, edit and approval stages of the project, and the involvement of evaluation tools. What defines a good online platform to deliver successful e-learning projects and, crucially, what do the HCP learners want in practice? Our panellists are Debbie Cockayne (Founder and Managing Director at Page Medical Communications), Christina Melidou (Healthcare Partnerships Manager at Future Learn) and April Chan (Medical Advisor to G-Med). And we answer questions from the audience.

Recorded 07 June 2023 as a MedComms Networking webinar. Produced by NetworkPharma.tv

Healthcare speaks many languages: the role and impact of MedComms content in translation

Effective communication is essential to healthcare delivery, but language barriers can significantly impact quality and cost of care. To help address this challenge, medical communications materials in translation promote engagement and outcomes for stakeholders across the healthcare ecosystem. Furthermore, multilingual content is a demonstration of equity and inclusion in healthcare, as part of a multi- or omnichannel medical communications strategy. These considerations in mind, in this webinar we discuss how MedComms content in translation capably supports development and clinical outcomes across the product lifecycle. Our panellists today are Carrie Brubaker (Independent Consultant, Medical Affairs & Communications Strategy), Amanda Ryan (President, G3 Life Sciences) and Helen Williams (Founder, The Word Desk). And we answer questions from the audience.

Recorded 31 May 2023 as a MedComms Networking webinar. Produced by NetworkPharma.tv

Practicalities and Pitfalls in Running Medical Events

In this webinar, our panel of experts discuss the practicalities of medical event planning. Each panellist has over 10 years’ experience working in the fast-paced niche that is medical events. We will be covering meeting interactivity, aligning event purposes, content production and connecting remote audiences. As well as tips for success, we will discuss the common pitfalls to avoid in order to produce high quality events that meet goals for you and your attendees. Our expert panellists are Gavin Clark (Remote Solutions), Dermott Madden (Vevox), Alistair Marston (SWM Partners) and Ritika Sharma (SWM Partners). And we answer questions from the audience.

Recorded 24 May 2023 as a MedComms Networking webinar. Produced by NetworkPharma.tv

Sponsored supplements as a tool to drive medical content engagement

This webinar aims to discuss the benefits of sponsored supplements and what is driving their increased interest and adoption over the last few years in the pharmaceutical publishing and medical education space. While less popular than they were a decade ago, recent publishing innovations and publishing extenders have fuelled interest in a new wave of sponsored collections and supplements as tool to bundle content together and drive engagement. On our panel we have Avantika Deo (Managing Editor at Impact Science, Cactus Communications), Mayako Ikeda (Senior Solution Manager at Edanz Group), Hamish McDougall (Publishing Solutions Manager at SAGE Publishing) and Krista Storm, LBG Health Content Solutions). And we answer questions from the audience.

Recorded 17 May 2023 as a MedComms Networking webinar. Produced by NetworkPharma.tv

Enhancing Your Workflow with ChatGPT: Effective Prompt Engineering and Practical Applications

In this webinar, Katja Martin (medtextpert) will help us gain deeper insights into ChatGPT and its applications for medical communicators! We’ll cover GPT model fundamentals, delve into the art of prompt engineering, and provide practical examples. We will discuss the crucial role of human skills in harnessing the potential of generative AI and explore other useful AI apps for academic writing. And we answer questions from the audience.

Recorded 10 May 2023 as a MedComms Networking webinar. Produced by NetworkPharma.tv

AI today and tomorrow: Real-world applications for MedComms

Despite so much hype about ChatGPT, you might still be wondering how you COULD use it, and whether you even SHOULD use it in MedComms. Camino Communications are innovators in omnichannel MedComms and have been actively testing the capabilities of generative AI; join them to hear about practical use cases of things you can do today, as well as the considerations and potential pitfalls. They will also explore the wider landscape of AI beyond large language models to uncover how it is already transforming the biotech sector and what to look out for in the future. We are joined on the panel by Jess Ingram, Natasha Singh Kent and James Turnbull. And we answer questions from the audience.

Recorded 03 May 2023 as a MedComms Networking webinar. Produced by NetworkPharma.tv

Omnichannel And Content Creation: The Challenges For Medical Writing And Content Planning

This discussion looks at practical implementation of omnichannel for medical communications; a hot topic now as Medical Affairs teams are increasingly seeing the value of omnichannel methodology. We examine challenges we know many of our clients have with this shift: from grasping the fundamental objectives of omnichannel, to the need to subtly apply technology to the traditionally personal, face-to-face MSL role. Along the way we address the expanding remit of medical writers, efficient content creation and targeting, integrating digital channels, and the lessons we can bring over from commercial best practice. We promise a jargon-free exploration of real-world solutions to real world problems. Our panellists are Frank Fisher, Melissa Fung, Malvika Katarya from AMICULUM. And we answer questions from the audience.

Recorded 26 April 2023 as a MedComms Networking webinar. Produced by NetworkPharma.tv

In conversation with Trishna Bharadia, Patient Engagement Expert and Advocate

In this webinar, we’re joined by Trishna Bharadia, a multi-award winning patient engagement consultant and advocate. Trishna works with multiple stakeholders to better embed the patient voice across the healthcare ecosystem and medicines development lifecycle, across multiple therapy areas and also above therapy area. She works with academia, industry (including pharma, medcomms agencies, CROs), patient groups and charities, industry associations and clinicians, both in the UK and internationally. She lives with several chronic conditions herself, including multiple sclerosis. This is a wide-ranging conversation encompassing publications, diversity and inclusion, good patient engagement practice and advocacy activities. And we answer questions from the audience.

Recorded 19 April 2023 as a MedComms Networking webinar. Produced by NetworkPharma.tv

Making a success of freelancing in MedComms

In this webinar our panellists are all specialist MedComms freelancers. We are joined by Julia Davies, Vicki Evans, Odel Soren and Kathryn White. We talk about how MedComms is an area that offers significant opportunity to ‘go it alone’, with plenty of variety in terms of the type of projects and therapeutic areas. However, working as a freelancer means running a business. It’s not enough to simply be good as a Writer, Editor, Project Manager, Account Director and so on. You’ll also be responsible for sales, marketing, IT support, training, finance and more. And these are particularly challenging times. So, what does it take to be a successful freelancer in MedComms? And we answer questions from the audience.

Recorded 12 April 2023 as a MedComms Networking webinar. Produced by NetworkPharma.tv

AI tools for medical writers – turkeys voting for Christmas?

In this webinar, we will be discussing AI as it relates to the medical writing sphere, from ChatGPT through to the current tools on the market. We will be cracking out our crystal balls and thinking about where this brave new world of automation can lead medical writers – both on the regulatory side and on the medcomms side, and ultimately we will be asking if using AI is an opportunity or a threat for medical writers. Our panellists today are Lisa Chamberlain James (Senior Partner), Barry Drees (Senior Partner) and Jamie Norman (Chief Product Officer), all from Trilogy Writing & Consulting. And we answer questions from the audience.

Recorded 05 April 2023 as a MedComms Networking webinar. Produced by NetworkPharma.tv